South Worcestershire Hotel Study
In 2009, Malvern Hills and Wychavon District Councils together with Worcester City Council,
Visit Worcester and Advantage West Midlands jointly commissioned a study to consider the
potential for hotel development in South Worcestershire. We are aware that there is significant
demand from local businesses and visitors for additional bed spaces in South Worcestershire and so consultants were commissioned to take a broad look at the locations for new hotels and the type of outlet most likely to thrive.
